By George M.O. Williams
Freetown, Sierra Leone – November 27, 2024 – The United Nations Development Programme (UNDP) Sierra Leone announced a partnership with Africell Sierra Leone to support the nationwide awareness campaign against Sextual and GenderBased Violence (GBV) during the global 16 Days of Activism from November 25 to
December 10, 2024, the UNDP and Africell said in a joint statement.
Africell will send a series of communication messages to its nationwide subscribers, created by UNDP, to raise awareness about SGBV, its impact, and encourage personal and community action to prevent violence. This collaboration will help amplify critical messages and drive positive change across Sierra Leone.
The communication campaign is designed to reach a wide audience, including both urban and rural communities, ensuring that the message of solidarity and support for survivors of GBV is heard across all regions of the country.
“We are pleased to partner with Africell Sierra Leone in this critical effort to raise awareness about Gender-Based Violence, through this collaboration, we can effectively communicate the importance of addressing GBV to a broad audience, leveraging Africell’s vast subscriber base to amplify our messages and empower communities to
take action.” – Fredrick Ampiah, UNDP Resident Representative.
Africell Sierra Leone has long been committed to corporate social responsibility initiatives that drive positive change in the country. By assisting in the distribution of these
messages, Africell is helping to educate and inspire action on one of the most urgent social issues facing Sierra Leone.
Africell Sierra Leone created an empowering environment for women, complemented by policies and initiatives that promote gender balance, equal opportunities, and career advancement in the workplace.” – Shadi Gerjawi, Africell Chief Executive Officer.
The 16 Days of Activism is a global campaign dedicated to raising awareness about gender-based violence and advocating for the rights of women and girls. By joining forces, UNDP Sierra Leone and Africell Sierra Leone aim to engage citizens in a national conversation about ending GBV and provide vital information on available resources for
survivors.