By Ibrahim S. Bangura
D’Modella Modeling Agency, an agency with the aim of promoting the modeling and fashion industry in Sierra Leone, on May 13, 2023, in the auditorium of the New City Hall held its 3rd annual fashion awards to recognize the effort of models in the country.
The event was attended by many renowned entertainers from various sectors of the entertainment industry in Sierra Leone.
According to Esther Yeanoh Kamara, the Chief Executive Officer (CEO) of the agency, the fashion awards night also served as a platform to celebrate models, designers, pageant kings and queens, makeup artists, photographers, tourism, culture, and lifestyle within and beyond Sierra Leone. She said, “The primary objective of this event is to unlock the potential of deserving models and celebrities, acknowledging their past and present contributions to the fashion and design industries in Sierra Leone. The event also aims to bring out the artistic qualities of creative individuals.”
Kamara stated that the event was also mean to create employment opportunities and promote tourism which could impact national development and promote cultural exchange programs through fashion.
Kamara is a social worker, beauty queen, model, activist, and procurement officer who has represented Sierra Leone in two international pageants: Miss Supranational and Miss Landscapes International.
Many a fashion star that witnessed the event applauded Kamara for holding such an event. They said that they were not only motivated and inspired but were also educated.